Aya Shameimaru

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射命丸 (しゃめいまる)   (あや)
Aya Shameimaru
ɕʲa̠me̞ːma̠ɾ̠ɯᵝ a̠ja̠ (♫)
Aya Syameimaru
Aya Shameimaru
Aya Shameimaru in Hidden Star in Four Seasons
Traditional Reporter of Fantasy
More Character Titles

Crow Tengu


Manipulation of wind


Over 1000 years


Newspaper writer, reporter.


Youkai Mountain

Music Themes
Official Games
Print Works
Miscellaneous Works

Aya Shameimaru (射命丸 文 Shameimaru Aya) is the main protagonist of Shoot the Bullet and Double Spoiler. She is Gensokyo's resident reporter, known for writing "slightly" exaggerated news articles about anything that happens in Gensokyo. She's very strong and is probably stronger than she shows since she sometimes "accidentally wins" battles while only meaning to cover a news story.

General Information[edit]

Aya first appeared in Bohemian Archive in Japanese Red official book as the reporter of its articles and made her first game debut in Phantasmagoria of Flower View. She is the main protagonist of the spin-off games Shoot the Bullet and Double Spoiler where she fights against various characters while taking pictures of them. She appears again in the mainline games as the Stage 4 Boss in Mountain of Faith and as a playable partner with Reimu Hakurei in Subterranean Animism. She is also a playable character in Scarlet Weather Rhapsody, made an appearance as a background character in Hopeless Masquerade and appeared as a Day 6 Boss in Impossible Spell Card. Hidden Star in Four Seasons reintroduces her as a playable character. Like in Bohemian Archive in Japanese Red, Aya appears as the main character in Alternative Facts in Eastern Utopia, and once again fills the role of reporter for the articles of the book.


Aya is unrelenting when it comes to getting sensationalist news stories, and she frequently twists the truth in her writing to her own advantage. Although her stated policy is to report only the truth, she has often written blatant lies. It is said that she will come politely asking interviews of humans and youkai alike if she sees them as worth writing an article about, but will forcefully drive away any who interfere.

However, Aya has shown a serious side as well. She can be thoughtful about the effect her stories will have on those who read them. She resents the rigid tengu caste system, as even though she works hard, she is unable to advance in rank due to being a crow tengu. Hieda no Akyuu writes that she is generally the sort of youkai one does not wish to oppose, but if one somehow manages to cross her, her strength is practically unrivaled.


Manipulating wind

With this ability, Aya can cause wind of incredible strength whenever she pleases. Somehow, this also allows Aya to "listen" to the wind to collect rumors, aiding her in the journalism business. Many of her spell cards in the fighting games show this ability a lot. Her powers are among the top class in Gensokyo, and not many can challenge her with a real chance of winning. However, she doesn't like fighting much, nor does she show off her power a lot. This seems to be a common characteristic among Tengu.


While Tengu as a whole are known for their incredible speed that few can match, Aya prides herself of being "the fastest" in Gensokyo, and has been refered to as such by ZUN.[1] According to Marisa Kirisame not even Remilia Scarlet, that was apparently able to fly around the Moon in an extremely short amount of time, can compare to Aya's speed.[2] One of her spell cards shows some extent of her speed, but her actual limits are unknown.


Aya runs the Bunbunmaru Newspaper, which is viewed by most humans and youkai in Gensokyo as a mildly popular gossip or tabloid paper. She has a shameless reporting style, tends to exaggerate events, and expresses her own personal opinions in her articles. As a result, many don't want to see themselves in her newspaper, and she is on less than good terms with some of the other characters. Still, she does have ethics, and is more interested in pursuing the truth (sometimes to a fault) than ruining other peoples' reputation for the sake of it.

Her depiction in Strange and Bright Nature Deity and Curiosities of Lotus Asia suggest that her newspaper isn't well received, and she is willing to jokingly trick Reimu into believing in a fictional type of ghost to boost its popularity.

Background Information[edit]


ZUN once commented that the gaming concept of Shoot the Bullet was around since the same time he created Embodiment of Scarlet Devil. Since such a game required a camera-using character, Aya was created specifically to fit that purpose.


Aya's appearance in BAiJR

Her full name is Aya Shameimaru (射命丸 文). The characters for Shameimaru (射命丸) literally means, in sequence, "to shoot (an arrow)" (or "to shine into/onto"), "command", "decree", "order" or "life" (or "hit/target" in the word meichuu meichuu (命中)), and "circle" (common name ending, usually seen in names of crafts and swords or similar weapons, and is also a very common suffix for the names of ships). Aya () means "text", "sentence" or "literature", and it's also the first character of "Bunkachou". The name Shameimaru (射命丸) is derived from Sha-Mail (Shamēru → Shameimaru), which is text messages with photos, very appropriate for a fast-traveling journalist who takes pictures.

Aya owns the Bunkachou (文花帖), a tengu notebook gathering innumerable photographs and handwritten notes. Bun (, also pronounced as aya) means "sentence, text", ka () means "flower", "blossom" (or "pretty", "cute thing" in a figurative sense) and chou () means "notebook": therefore Bunkachou literally means "notebook of flowering sentences": her record of interesting observations for Bunbunmaru Newspaper articles and pictures of beautiful danmaku or cute girls living in Gensokyo.


Aya has red eyes and semi-long black hair. She wears a white blouse, black short skirt, and a tokin. From Phantasmagoria of Flower View to Scarlet Weather Rhapsody she can be seen holding a hauchiwa fan. In Bohemian Archive in Japanese Red, Phantasmagoria of Flower View, and Scarlet Weather Rhapsody, Aya is shown holding a notebook and being accompanied by a crow. She was depicted with black wings for the first time in Bohemian Archive in Japanese Red.

In Double Spoiler, Aya now carries a camera and wears an orange armband reading Shuzaichuu (「取材中」, lit. "collecting material/the scoop"). She is also notably depicted with pointed ears, compared to the normal-looking ears that were visible in her Mountain of Faith portrait. In Hidden Star in Four Seasons her skirt is based on Hanafuda October suit.

Aya's Appearances[edit]


Phantasmagoria of Flower View
Aya's back sprite in PoFV
Aya's sprite in PoFV

During the events of Phantasmagoria of Flower View, she sets out to cover what promises to be an interesting news story, apparently having had completely forgotten that the exact same event had occurred 60 years ago. Even though she was alive and around during the previous flower incident, perhaps her memory is clouded by the thousands of facts and rumors she hears every day.

Mountain of Faith
Aya's sprite in MoF

When Aya was sent by the other Tengu to see who the intruder on Youkai Mountain was during Mountain of Faith she was surprised to see it was the heroine. Although Aya doesn't want to fight the heroine, she prioritizes her bosses' orders. She decides to "go easy" on the heroine and leads her to the new shrine, believing that the heroine could get rid of a large nuisance to the Tengu.

Subterranean Animism

During the events of Subterranean Animism, Aya assists Reimu using a device given to them by Yukari Yakumo to stay in contact between the surface and the underground to solve the incident regarding the earth spirit's sudden eruption from a newly formed geyser. Aya's secondary objective throughout the story is to gain exclusive scoops and interviews through Reimu's journey deeper in the underground.

Hidden Star in Four Seasons
Aya's back sprite in HSiFS

Aya goes off to investigate an incident regarding the abnormal weather in the different areas of Gensokyo to write an article asking anyone who appears if they know anything about the cause of it. She then comes to the realization that this incident might be more than meets the eye.

Unconnected Marketeers

She appears as a cameo in the bad endings in Unconnected Marketeers, creating an article mocking the protagonists for losing.


Shoot the Bullet
Aya's back sprite in StB

Aya is the main protagonist and the only playable character in Shoot the Bullet. She sets out to take photographs of various Touhou bosses for reasons only she knows. Aya has three different speeds, and has a unite screen that can be used to take photos of danmaku, as well as cancelling bullets within the shot. She doesn't shoot bullets as she's no intention in defeating her opponents and that she doesn't want her own bullets in the photos.

Scarlet Weather Rhapsody

During the events of Scarlet Weather Rhapsody, Aya goes around doing her job, and after an encounter with Reimu and Marisa she decides to infiltrate the Scarlet Devil Mansion to report on the Scarlet Devil and write an article about her. Remilia mentions something about the weather incident, and Aya goes back to the Youkai Mountain. There she meets an infuriated Reimu complaining about an earthquake destroying her shrine. In spite of the situation, Aya defeats her as an intruder.

Touhou Hisoutensoku

If connecting Scarlet Weather Rhapsody with Touhou Hisoutensoku, then Aya can become a selectable character to play with, although she appears in no scenarios.

Double Spoiler

Aya once again appears in Double Spoiler as a sequel to Shoot the Bullet, been the main protagonist and one of the two playable characters. She competes with Hatate Himekaidou for the best newspaper, who is the other playable character. She even appears as a Spoiler stage boss if the player is using Hatate.

Fairy Wars

Aya appeared as a cameo on the Route C1 ending of Fairy Wars. After Cirno defeated the Three Mischievous Fairies, she wanted to keep her status as the strongest by defeating a youkai. She finds Aya who can't be bothered to fight because she hasn't got time, but she suggested that she ought to fight a human first. It turns out to be Marisa Kirisame, to which this story extends onto the Extra stage.

Hopeless Masquerade
Aya in HM

Aya made a background cameo appearance in Hopeless Masquerade on the Myouren Temple and Genbu Ravine stage. She is seen standing on top of the temple in the former and on pipe in the latter, taking photographs. She also produces Bunbunmaru Newspapers that are shown after each fight.

Impossible Spell Card

In Impossible Spell Card, Aya (been one of the tengu mentioned by Mamizou Futatsuiwa) takes notice of minorities trying to capture the mischief-making amanojaku Seija Kijin, who also appears to be one of the many youkai that tries to capture her on day 6. She uses spell cards that are considered impossible to dodge. She apparently writes up an article about this, which makes stronger humans and youkai try to capture Seija.


Bohemian Archive in Japanese Red

Aya appears as the main character, interviewing many other characters and asking them to give information about themselves, or about various events in which they were involved.

Silent Sinner in Blue
Alternative Facts in Eastern Utopia

In this book, Aya attempts to write and publish a weekly periodical in the style of western "clickbait/outrage" political journalism. In it, she includes many overt and verbatim references to real-world political slogans and talking points associated with populism and nationalism, casting suspicion on or willfully misrepresenting the residents or visitors of Gensokyo she considers "immigrants" (those who live at Eientei, Hecatia Lapislazuli, and Sumireko Usami in particular), as well as chiding those responsible for maintaining "Gensokyo's isolation" (Reimu Hakurei and Yukari Yakumo in particular) as being inadequate in their positions. There are also some advertisements for local small businesses such as the Kirisame Magic Shop.

As she interviews many of the residents and visitors of Gensokyo with increasingly leading and accusatory questions, she is eventually cautioned by Hecatia Lapislazuli that spreading an ideology of isolationism and suspicion among Gensokyo's residents will only lead to Gensokyo's eventual decay and downfall, since the nature of Gensokyo is one that relies on forgotten youkai "immigrating" to Gensokyo. Aya decides, after some thought, to come clean about the way she manipulated the facts of her interviews and articles, and to not publish that edition of her newspaper.


Aya has presumably met most of the Windows-era characters at least once for Bunbunmaru News material.

Mamizou Futatsuiwa

Mamizou and Aya are shown as being quite underhanded with each other in a fiercely competitive rivalry, although they still find ways to call truces on occasion.

In Forbidden Scrollery, Mamizou and Aya compete in the sphere of social influence of the Human Village bit pitting the tengu's "traditional" media against Mamizou's "social network" of tsukumogami.

In Lotus Eaters, they're seen setting aside their differences, at least temporarily, to work towards the greater good of protecting the Human Village from immediate danger.

Momiji Inubashiri

Fellow tengu of Youkai Mountain. Whenever she meets her they get in a fight, so they don't get along very well. According to Aya, it seems like Momiji looks down on all crow tengu, but Hatate's comments suggest it's just something personal between Aya and Momiji.

Hatate Himekaidou

Fellow tengu and rival of Youkai Mountain.

Reimu Hakurei

Ally and potential source of interesting new articles.

Kosuzu Motoori

Aya and Kosuzu have become business partners in the selling of the Bunbunmaru Newspaper for the Human Village.

Miyoi Okunoda

Aya wanted to expose Miyoi as a youkai for scoops. However, she ultimately decided not to, as Geidontei was too convenient for her. Like Suika and Mamizou before her, she becomes a customer of the newly established Sanshoku Geidontei.

Minor Relationships[edit]


Chief tengu of Youkai Mountain.

Megumu Iizunamaru

Megumu is the Chief of the Crow Tengu, which makes her Aya's superior.









Spell Cards[edit]

Additional Information[edit]


Official Profiles[edit]

Official Sources[edit]

See Also[edit]